GRAY booth design

We designed the booth for Sanada Seiko Co., Ltd.—a company based in Chihaya-akasaka Village, Minamikawachi District, Osaka Prefecture, that plans, manufactures, and sells plastic products—for the Interior Lifestyle exhibition.

The design centered on the company’s new brand, “GRAY”; the booth itself featured a unified, neutral white color scheme to allow the colors of the products to stand out.

To minimize any sense of visual heaviness or confinement, we utilized wire grips from Arakawa & Co., Ltd. to create an overall impression of lightness and suspension.

Director
KAIRI EGUCHI(KAIRI EGUCHI STUDIO Inc.)

Booth Designer
KOUKI SHIMIZU(KAIRI EGUCHI STUDIO Inc.)

Assistant Designer
HINATA MATSUDA(KAIRI EGUCHI STUDIO Inc.)

Photo
KOUKI SHIMIZU(KAIRI EGUCHI STUDIO Inc.)

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