GOLD HOUR

This official craft beer was conceived for a decentralized design event held across various locations in Osaka, Japan, from September 11 to 14, 2025. We were responsible for the product planning and design.

The concept of “Decentralized Autonomous Organization (DAO)”—a new social system represented by technologies such as blockchain—describes a structure in which individuals operate autonomously while participating in and collectively managing the system. For DESIGN WEEKEND OSAKA, a completely new design event freely operated as a DAO, this craft beer was created to embody that spirit.

The label features a gradient that transitions from blue to green and from pink to orange, evoking the Osaka landscape with its western-facing sea. Each purchaser completes their own design by placing a commercially available sticker onto the label, symbolizing the sunset. This participatory act reflects the DAO concept, where each individual contributes to the final creation.

The position of the sticker also helps to identify personal ownership, reducing mix-ups among participants.

A festive craft beer available only during the four days of the design event—celebrating creativity, individuality, and shared experience.

Brew
Center Point

Planning
Kairi Eguchi (KAIRI EGUCHI STUDIO Inc.)

Direction
Kairi Eguchi (KAIRI EGUCHI STUDIO Inc.)

Graphic Designer
Anzu Fujihara (KAIRI EGUCHI STUDIO Inc.)

Photo
Kairi Eguchi (KAIRI EGUCHI STUDIO Inc.)

• JP
• EN