360BRUSH

Making a Professional-Grade Cleaning Brush Feel Familiar

Showa Kogyo (Hirakata City, Osaka Prefecture) is an industrial brush manufacturer that produces a wide range of brushes — from those used in steel processing to ones for LCD displays. Utilizing the company’s expertise, we developed “360 BRUSH”, a cleaning brush with stronger performance than typical household brushes.

By applying the channel brush structure, we increased the amount and density of the bristles, arranging them in a circular form to make it easy to clean from any direction — in tune with natural human movement. The brush head is replaceable to minimize waste, and while maintaining industrial-level performance, the design harmonizes with everyday living spaces.

The smaller version is designed for cleaning pots and other kitchenware, while the larger one is sized for cleaning bathroom floors.

The brand name KENAMI expresses the power and quality of the bristles. The symbol mark visualizes the structural form of the channel brush, creating a distinctive and memorable identity.

Art Direction
Kairi Eguchi (KAIRI EGUCHI STUDIO Inc.)

Product Designer
Kairi Eguchi (KAIRI EGUCHI STUDIO Inc.)

Photo
Kairi Eguchi (KAIRI EGUCHI STUDIO Inc.)

Graphic & Packaging Design
Kairi Eguchi (KAIRI EGUCHI STUDIO Inc.)
Anzu Fujihara (KAIRI EGUCHI STUDIO Inc.)

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