23/10/17

NEW NOMAL NEW STANDARD in Dutch Design Week

The exhibition [NEW NORMAL NEW STANDARD] has been active since 2020. Following Milan Design Week in April this year, we will exhibit at Dutch Design Week in the Netherlands.

The mask stand [CAMERIERE] presented in 2021 and the coffee dripper [DRIP CONE] presented in 2022 will be exhibited.

I will not be there because I have another exhibition in Tokyo, but if you are going to be there, please drop by and see us.

NEW NORMAL NEW STANDARD in Dutch Design Week

Our daily lives are transforming in times of change. NEW NORMAL NEW STANDARD presents ways to enjoy our ever-changing daily lives through design.

This project kicked off during COVID-19 and has evolved over the years, with a different theme each time. In 2020, the theme addressed measures against infectious diseases and how to gracefully incorporate them into daily life. For the following year, 2021, its focus was on “mealtime” to further explore the previous theme. In 2022, the theme revolved around stress-free risk preparations in the face of unstable conditions such as price hikes caused by wars and natural disasters.

The trends and demands reflect the ever-changing times, resulting in significant shifts in the mindsets of designers and their designs. This exhibition retrospectively reviews these past projects, presenting the trajectory of the designers’ creative thinking over time in chronological order.

Date：21-29 October 2023　11:00 – 18:00
Venue：Schellens Fabriek, Bleekweg 1, 5611 EZ Eindhoven, NL
Exhibitors：TAKANORI URATA , AKIRA NAKAGOMI , MAKI IZAWA , KAORI AKIYAMA , TOMOKI DOI , KAIRI EGUCHI
Supporters：IXI S.R.L , ARAKAWA & CO.,LTD. , JUN FUJISAKU , ZUIKA OWADA , MANAMI KIFUNE